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What is Ideation?

What is Ideation?

Ideation is the process of generating fresh ideas that can be transformed into innovative solutions. In the context of product innovation, ideation sets the foundation for everything leading up to product launch.

See it as brainstorming with a more solution focussed approach.

These can be ideas for starting a new business, a new product, new content, or even just inventive ways of talking about or marketing an existing product or service. You may have completed some brainstorming yourself. The difference is, with ideation, you’re pushing yourself and others to think differently and identify where you can better add value.

Ideation benefits

This approach has many benefits:

  • Gain a fresh view on your business and direction
  • Challenge your own mindset to discover new direction
  • The process promotes the creative flow

Small group workshops are an excellent; low-cost way to generate new actionable marketing ideas for your business.

If you need a more dedicated approach, consultation packages are available.

Our Approach

We don’t want to fill a whiteboard with lots of ideas that you just won’t have time to implement, we want to identify at least one key marketing idea that you can develop and action once you’re back at your desk – sometimes it only takes one innovative idea to generate the next breakthrough; and on occasion, we know those in business need a little bit of help to identify and develop those ideas. This is where our Ideation process comes in.

The Ideation Process

We help you work through a process to get to great ideas:

  • Understand the context (Business, Market, Problem)
  • Identify the key issues
  • Discuss ideas
  • Evaluate the ideas
  • Develop actionable key idea
“Ideation is the act of coming up with an idea, like when a cartoon light bulb appears above someone’s head. If you imagine a flying car and think of how to make it, that’s ideation. It’s a creative process.”

Creative ideas through ideation workshops with fusing creativity