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Case study: RAF Central Fund

The RAF Central Fund is a charity founded by serving personnel, to enhance the sense of well-being, morale and community cohesion for those currently serving in the RAF. They deliver support to individuals and groups through sports grant funding.

We were commissioned to create an identity that could be applied across various platforms and media that would instantly stand out as the Central Fund without compromising the strong Royal Air Force branding.

RAF Central Fund branding
RAF Central Fund branding concepts
RAF Central Fund branding concepts
RAF Central Fund branding concepts
RAF Sports Lottery branding

RAF Sports Lottery

As the project progressed, we were asked to develop in conjunction an identity for the new RAF Sports Lottery.

The brief was to build upon the newly created Central Fund branding, but reflect the sports nature of the lottery. One of the biggest challenges with this project was some of the strictest brand guidelines we’ve come across!

*Images below used courtesy of RAF Central Fund activities.

RAF Central Fund rally car
RAF Central Fund karting