At Fusing Creativity, we understand that sometimes your business doesn’t want to attend a workshop and doesn’t need a fully blown strategic project in place. Sometimes, you or your marketing department just need some one-to-one time in order to work through your marketing objectives.
“You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset” - Tom Hopkins
With mentoring you receive bespoke specialist marketing advice – it’s like having a marketing director on hand to keep you focussing in the right direction. Mentoring is a great way to move your marketing to the next level without huge investment but still gaining relevant, targeted and personalised advice.
Marketing mentoring is
great for businesses who:
- Have a marketing employee …but they need help in specialist areas – such as Social Media or CRM
- Have no dedicated or qualified marketing personnel …and therefore need another member of staff to undertake the marketing activities
- Have an element of a campaign planned …and need a little bit of help to understand how to yield its power best
In fact, it’s great for anyone looking to improve their marketing knowledge and awareness.
Marketing mentoring focusses on improving your business and personal marketing capabilities in order to serve your marketing objectives and drive a stronger return on investment.
You can gain all the benefits of having an experienced marketing director without the costs of full or part time employment.
With mentoring, our consultants will come to your office, at your convenience.
Some examples of mentoring scenarios:
In this situation, we would recommend a 6 week programme of one half day per week sitting with the employee, helping them to understand how to relate business and marketing objectives back to marketing communications and implementation. This would cost around £1500 and represent significant value; not only would your employee have more confidence in utilising the RIGHT activity for your business but also be able to identify opportunities when they come along for your business.
You have or are a traditional qualified and experienced marketing manager and are exceptionally good at your job, however, some of the new digital marketing techniques such as Facebook or Twitter are a little out of your comfort zone and you are unsure how to yield their power within your marketing campaigns.
Individuals such as these are really easy to work with! They speak marketing lingo and understand the importance of relevancy and targeting. In these situations, we recommend a couple of days coaching, involving some one-to-one skills training, learning how to use the tools but more importantly, understanding how to integrate them into marketing plans and activity. These sessions are invaluable to a business looking to leverage the power of this media but are not really sure where to start.
You are a ‘one man (or woman!) band’ business, you do everything from sales, to accounts and all the way through to customer service as well as marketing. You know your market well, but are not marketing trained and really need to know how to avoid wasting time on marketing activity that holds no value for your business.
Another powerful opportunity for coaching, in this situation, coaching gives you just-in-time knowledge without the need to go on lots of different workshops plus it makes it relevant and specific to your business. We can help you to identify good and bad marketing opportunities and show you how to harness the power of marketing, without giving you activity that you just don’t have time to focus on. We’re realistic with our approach and brutal if your objectives are beyond your time constraints! These coaching sessions can save you a lot of time, effort and ultimately money in finding the right channels for you and understanding how to marketing effectively for your business without too much trial and error.
There are a million other scenarios where marketing mentoring could benefit you and/or your business, if you think this may be an option for you, please contact us for a no obligation review to see how we can help.
A quote from one of our mentoring customers:
“Fusing Creativity provides me with one-to-one guidance on my marketing activity, helping me focus on the areas that will bring the best results for my specific business. They also carefully steer me away from the things that won’t work so well for my business at this stage in its development. It’s this tailored, one-to-one approach that I find so valuable. I’ve also gained a much greater understanding of how social media works – and I’d recommend Fusing Creativity for their know-how, practical approach and implementation skills” Angela Sherman, Care to be Different
