Contact us on 01908 410710 or ideation@fusingcreativity.com

What is Ideation?

What is Ideation?

Ideation is the process of generating fresh ideas that can be transformed into innovative solutions. In the context of product innovation, ideation sets the foundation for everything leading up to product launch.

See it as brainstorming with a more solution focussed approach.

These can be ideas for starting a new business, a new product, new content, or even just inventive ways of talking about or marketing an existing product or service. You may have completed some brainstorming yourself. The difference is, with ideation, you’re pushing yourself and others to think differently and identify where you can better add value.

Ideation benefits

This approach has many benefits:

  • Gain a fresh view on your business and direction
  • Challenge your own mindset to discover new direction
  • The process promotes the creative flow

Small group workshops are an excellent; low-cost way to generate new actionable marketing ideas for your business.

If you need a more dedicated approach, consultation packages are available.

Our Approach

We don’t want to fill a whiteboard with lots of ideas that you just won’t have time to implement, we want to identify at least one key marketing idea that you can develop and action once you’re back at your desk – sometimes it only takes one innovative idea to generate the next breakthrough; and on occasion, we know those in business need a little bit of help to identify and develop those ideas. This is where our Ideation process comes in.

The Ideation Process

We help you work through a process to get to great ideas:

  • Understand the context (Business, Market, Problem)
  • Identify the key issues
  • Discuss ideas
  • Evaluate the ideas
  • Develop actionable key idea
“Ideation is the act of coming up with an idea, like when a cartoon light bulb appears above someone’s head. If you imagine a flying car and think of how to make it, that’s ideation. It’s a creative process.”
*Vocabulary.com

Creative ideas through ideation workshops with fusing creativity

Current Services

  • two people at a desk brainstorming
    two people at a desk brainstorming
    Quickview

    One2One Ideation session

    Our One2One ideation is perfect if you want a very specific and focussed session, allowing you to really dig deep into ideas and come up with a plan that you can action back in the workplace. One2One’s combine 3 elements – 2 x 2 hour individual sessions with Jeni, run over separate days to allow ‘thinking’ time in between sessions, plus an ‘ideas action plan’ from Jeni delivered within a week of your final ideation session. This action plan will give you an outline of the ideas discussed and starting points to get things moving. One2One’s cost £650+VAT and also adhere to our “idea guarantee” jumping straight to the money back offer. To book a One2One, simply purchase the One2One product on our website and we’ll contact you within 48 working hours to arrange your first session.
    £650.00
  • Sold out
    Fusing Creativity Ideation workshops
    Crozz Hub - Bedford Ideation workshop location
    Quickview

    28th Jun 2017 – Bedford – Small business marketing ideas workshop

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    28th Jun 2017 - Bedford - Small business marketing ideas workshop

    *Please note* This is our trial workshop and therefore may involve some trial and error - please use code WKS50 at checkout to get £50 off this workshop. 

    Running a small business, either alone or as part of a small team is difficult, marketing it yourself is sometimes even harder - budgets tend to be small and being so close to what you sell (whether that be product or service) can make it hard to see opportunities and prioritise your marketing activities. This workshop will help identify a ideas to get your marketing moving in the right direction.

    Come and explain your business, your challenges and objectives and discuss new ideas to improve your marketing efforts.

    Marketing budgets tend to be small or non-existent with small businesses, so in this workshop we will try to focus ideas on using cost-effective marketing techniques and tactics.

    The aim of the workshop is to help you gain direction, new creative ideas and at least one actionable idea you can crack on with immediately.

    £147.00
  • two people at a desk brainstorming
    two people at a desk brainstorming
    Quickview

    Quickstart – personal Ideation session

    The Quickstart Ideation session is based on one or a couple of hours of time with me - simply to deliver some pointers and ideas around your marketing activity. It's also a really great way to see if you like the approach before buying into a more expensive One2One. Quickstart can be delivered over Skype or Facetime or face to face (for a slight surcharge) within 1/2 hour of Bedford, UK. Before the session you'll be asked to fill out a short questionnaire, just to give me a little bit of background and a head start to utilising your hour(s) to best effect. You can expect to come away enthused about your marketing options with some ideas in your head to progress with. Quickstart costs £97 +VAT  per hour and also adhere to our “idea guarantee” jumping straight to the money back offer. To book a Quickstart, simply purchase the relevant product and we’ll contact you within 48 working hours to arrange your first session.
    £97.00£137.00