Comments for Fusing Creativity http://www.fusingcreativity.com Igniting your marketing communications Thu, 16 Feb 2012 18:52:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Guest blog post – from mpm legal – Social Media in the Workplace by Matthew Roberts http://www.fusingcreativity.com/2012/02/guest-blog-post-from-mpm-legal-social-media-in-the-workplace/#comment-141 Matthew Roberts Thu, 16 Feb 2012 18:52:54 +0000 http://www.fusingcreativity.com/?p=1482#comment-141 Employees should consider proper training for their improvements. And yes, employers should give them the opportunity to develop their skills. Employees should consider proper training for their improvements. And yes, employers should give them the opportunity to develop their skills.

]]> Comment on 9 things to think about before posting that update to Facebook, Twitter or Google+ by Jeni Cantle http://www.fusingcreativity.com/2011/12/9-things-to-think-about-before-posting-that-update-to-facebook-twitter-or-google/#comment-139 Jeni Cantle Mon, 06 Feb 2012 15:45:20 +0000 http://www.fusingcreativity.com/?p=1307#comment-139 Hi John, good to hear from you! Firstly, I think you may have mis-understood the Facebook targeting slightly. Yes, Facebook can be for friends and for chatting but the difference isn't about who you're chatting to but how. Let me explain, if we take the three main social networks, Facebook, Linkedin and Twitter. If you are registered on all three, you are the same person, the same individual. However, it's about the state of mind, when you're on Facebook the majority of people feel 'off duty' they talk about their personal lives and connect with things that they personally find interesting. That could be consumer brands like Nike, CocaCola or the shop down the road - or - it could be B2B brands if you enjoy the subjects. So, business owners still may like to talk and hear about marketing when 'off duty'. LinkedIn however is known as the 'professionals' network. When we go on there, we're still that individual that is registered on Facebook, but we feel in work mode, we connect with people that we feel will help advance our careers and look at content in total context of work. Twitter combines the both really. Hence why I say you can't really share the exact same message across all channels - as each has a different frame of mind. As for your minimum numbers point, it's true, there does come a tipping point where if your page seems more popular - more people will come. However, quality is still the key. I'd much rather have 100 fans with the majority of them engaged in what I have to say, than 1000 fans and none of them sharing my content. I think you need to look at how you can add value to your potential customers. Why do they need to use you? How can you help them understand your skill better? How can you make their lives a little easier? What value can you add? If you find this out and understand this, then Facebook and social marketing becomes easy as you can write content that your audience will enjoy learning from you. Remember aswel - just because you have a Facebook page, it doesn't mean your audience will find you immediately. You have to do some work initially to tell them you're there and why they should engage with you.... there's that value thing again. Hope that helps - good luck Jeni Hi John, good to hear from you!

Firstly, I think you may have mis-understood the Facebook targeting slightly. Yes, Facebook can be for friends and for chatting but the difference isn’t about who you’re chatting to but how. Let me explain, if we take the three main social networks, Facebook, Linkedin and Twitter. If you are registered on all three, you are the same person, the same individual. However, it’s about the state of mind, when you’re on Facebook the majority of people feel ‘off duty’ they talk about their personal lives and connect with things that they personally find interesting. That could be consumer brands like Nike, CocaCola or the shop down the road – or – it could be B2B brands if you enjoy the subjects. So, business owners still may like to talk and hear about marketing when ‘off duty’. LinkedIn however is known as the ‘professionals’ network. When we go on there, we’re still that individual that is registered on Facebook, but we feel in work mode, we connect with people that we feel will help advance our careers and look at content in total context of work. Twitter combines the both really. Hence why I say you can’t really share the exact same message across all channels – as each has a different frame of mind.

As for your minimum numbers point, it’s true, there does come a tipping point where if your page seems more popular – more people will come. However, quality is still the key. I’d much rather have 100 fans with the majority of them engaged in what I have to say, than 1000 fans and none of them sharing my content.

I think you need to look at how you can add value to your potential customers. Why do they need to use you? How can you help them understand your skill better? How can you make their lives a little easier? What value can you add? If you find this out and understand this, then Facebook and social marketing becomes easy as you can write content that your audience will enjoy learning from you.

Remember aswel – just because you have a Facebook page, it doesn’t mean your audience will find you immediately. You have to do some work initially to tell them you’re there and why they should engage with you…. there’s that value thing again.

Hope that helps – good luck
Jeni

]]> Comment on 9 things to think about before posting that update to Facebook, Twitter or Google+ by John Armstrong http://www.fusingcreativity.com/2011/12/9-things-to-think-about-before-posting-that-update-to-facebook-twitter-or-google/#comment-138 John Armstrong Thu, 02 Feb 2012 17:56:08 +0000 http://www.fusingcreativity.com/?p=1307#comment-138 Hi Jen, just been glancing at some of your recent posts with a mixture of pleasure (it's all good) and pain (how can I take it all in?). Two questions: I'm sure that on the course I attended we all agreed that Facebook was for friends and chatting, rather than 'work stuff.' On the other hand, I concede that Facebook offers one another page to put one's business on, but you need a minimum number of supporters before you can do that, don't you? My daughter's on at me to do more with facebook but the sort of people I'm trying to get business from aren't going to look there to find me, surely. You're obviously very pro-social networking online - why? Regards, John Hi Jen, just been glancing at some of your recent posts with a mixture of pleasure (it’s all good) and pain (how can I take it all in?). Two questions: I’m sure that on the course I attended we all agreed that Facebook was for friends and chatting, rather than ‘work stuff.’ On the other hand, I concede that Facebook offers one another page to put one’s business on, but you need a minimum number of supporters before you can do that, don’t you? My daughter’s on at me to do more with facebook but the sort of people I’m trying to get business from aren’t going to look there to find me, surely. You’re obviously very pro-social networking online – why?

Regards, John

]]> Comment on Is Location marketing on your radar? by My Homepage http://www.fusingcreativity.com/2011/10/is-location-marketing-on-your-radar/#comment-136 My Homepage Sat, 24 Dec 2011 05:03:07 +0000 http://www.fusingcreativity.com/?p=1115#comment-136 <strong>... [Trackback]...</strong> [...] Read More here: fusingcreativity.com/2011/10/is-location-marketing-on-your-radar/ [...]... … [Trackback]…

[...] Read More here: fusingcreativity.com/2011/10/is-location-marketing-on-your-radar/ [...]…

]]> Comment on Tuesday Tune up – the latest Marketing Developments 25th Oct 2011 by Jeni Cantle http://www.fusingcreativity.com/2011/10/tuesday-tune-up-the-latest-marketing-developments-25th-oct-2011/#comment-133 Jeni Cantle Thu, 27 Oct 2011 13:21:46 +0000 http://www.fusingcreativity.com/?p=1142#comment-133 Yes, the problem with these innovative marketing tools is that they are very easily copied! Being the first doesn't always mean you own the process anymore... hopefully it will just make things more competitive for us consumers! Yes, the problem with these innovative marketing tools is that they are very easily copied! Being the first doesn’t always mean you own the process anymore… hopefully it will just make things more competitive for us consumers!

]]> Comment on Tuesday Tune up – the latest Marketing Developments 25th Oct 2011 by Jeni Cantle http://www.fusingcreativity.com/2011/10/tuesday-tune-up-the-latest-marketing-developments-25th-oct-2011/#comment-132 Jeni Cantle Thu, 27 Oct 2011 13:11:07 +0000 http://www.fusingcreativity.com/?p=1142#comment-132 Hi Claire, yep - mobile commerce, you are correct.... lots of people jumping on the band wagon at the moment Hi Claire, yep – mobile commerce, you are correct…. lots of people jumping on the band wagon at the moment

]]> Comment on Tuesday Tune up – the latest Marketing Developments 25th Oct 2011 by Claire Savage http://www.fusingcreativity.com/2011/10/tuesday-tune-up-the-latest-marketing-developments-25th-oct-2011/#comment-131 Claire Savage Tue, 25 Oct 2011 22:02:37 +0000 http://www.fusingcreativity.com/?p=1142#comment-131 On the spot/in store price comparison would appear to be in vogue. One of the major food retailers - Sainsburys, I think? - has also recently launched a similar offering to its customers of in store price comparison against its competitiors. One assumes in response to Asda's much publicised price comparison promise? On the spot/in store price comparison would appear to be in vogue. One of the major food retailers – Sainsburys, I think? – has also recently launched a similar offering to its customers of in store price comparison against its competitiors. One assumes in response to Asda’s much publicised price comparison promise?

]]> Comment on Tuesday Tune up – the latest Marketing Developments 25th Oct 2011 by Claire Savage http://www.fusingcreativity.com/2011/10/tuesday-tune-up-the-latest-marketing-developments-25th-oct-2011/#comment-130 Claire Savage Tue, 25 Oct 2011 21:50:44 +0000 http://www.fusingcreativity.com/?p=1142#comment-130 "John Lewis hopes the move will capitalise on the boom in m-commerce as it moves to become a fully multi-channel retailer." Sorry, I may be behind the times, but what is m-commerce? Mobile? “John Lewis hopes the move will capitalise on the boom in m-commerce as it moves to become a fully multi-channel retailer.”

Sorry, I may be behind the times, but what is m-commerce? Mobile?

]]> Comment on Cross-promoting on social media sites, should I do it? by Frenchie http://www.fusingcreativity.com/2011/06/cross-promoting-on-social-media-sites-should-i-do-it/#comment-86 Frenchie Tue, 30 Aug 2011 02:56:57 +0000 http://www.fusingcreativity.com/?p=596#comment-86 Great atrcile, thank you again for writing. Great atrcile, thank you again for writing.

]]> Comment on Cross-promoting on social media sites, should I do it? by Rintin http://www.fusingcreativity.com/2011/06/cross-promoting-on-social-media-sites-should-i-do-it/#comment-72 Rintin Wed, 24 Aug 2011 21:06:25 +0000 http://www.fusingcreativity.com/?p=596#comment-72 Interesting... Interesting…

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