Fusing Creativity – igniting your marketing communications

Tuesday Tune Up – The latest marketing developments 27th March 2012

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So it was Sport Relief this weekend and after donning the running shoes and jogging 6 miles for charity, it’s fair to say we have done our bit.

Sport Relief are getting exceptionally good at persuading us to dip into our pockets, as this week’s Tuesday Tune Up includes the whopping amount of money raised on Saturday night. In other marketing news Dove are doing their bit for ‘real woman’, GAME go into administration, Dr Pepper wear ‘pants’ and Coca – Cola launch a pocket size bottle. Read More…

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10 top tips for LinkedIn

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Professionals all over the world have been using LinkedIn to establish new or maintain their current professional networks for some time now. Yet there are still so many profiles out there that are half finished or just don’t say the right things. So here we offer you some tops tips for the LinkedIn user… Read More…

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Tuesday Tune Up – The latest marketing developments 20th March 2012

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Whilst Fusing Creativity have been busy on the road sharing our social media expertise, it seems that the marketing world hasn’t stopped and waited for us (how rude), no, it has been as busy as ever with PG tips being ruled as the most engaging brand on Facebook, Lynx to sponsor Panda Mating, Groupon getting told off (again) and the most viral video ever made being claimed to make a ‘false impression’.

Read More…

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The importance of relevance and value in social media

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Social media is not a fad, we all know it’s not going away. This does however, mean that with everyone making in-roads to getting social – how do we stay competitive and stand out from the crowd? Now each business reading this will have different unique qualities, so here are my two favourite words when it comes to building a social media content strategy – Relevance & Value.  Read More…

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Tuesday Tune Up – The latest marketing developments 13th March 2012

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We’ve got a cheeky one for you this week, the last story in today’s Tuesday Tune Up will either raise an eyebrow or bring a little wry smile to your face – we’re not passing judgement either way, but we would definitely be interested in your thoughts!

Anyway, as for the rest of this weeks TTU you have to read through before you get to the cheeky crescendo! Starbucks get personal, Jean Paul Gautier becomes a diet brand director, Ikea look to royalty and Volkswagon launch an interactive outdoor ad. Plus the cheekiness…  Read More…

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Guest blog post – Outreachr asks why Twitter can’t woo the French

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In another of our guest blog post series, Neeral Bhatt from our friends at Outreachr has put together a short blog post on the penetration of Twitter throughout Europe focussing on our French friends across the channel and why they seem to not want to play the Twitter game!

An interesting post – especially if your business is looking to market outside the UK. Read More…

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Tuesday Tune Up – The latest marketing developments 6th March 2012

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Facebook really stole the show after last weeks Tuesday Tune Up – we’d been saying for a while we thought that they would launch Timeline for pages at the end of February and true to form, they did. If you’ve been hiding for the last week, we’ve covered it in this weeks TTU below, but make sure you get your skates on as Facebook will auto change your page to Timeline on the 30th March! If you want to see what it looks like, come and have a nose at ours: https://www.facebook.com/fusingcreativity

In other news (!) big brands are trialling the next technology after QR codes, The App store hits 25billion downloads and well, we’re just giving it all away now! So read on… Read More…

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A summary of the new features within Facebook Timeline for Pages

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So, it’s been a couple of hours now since Facebook launch Timeline for pages. We’ve had a good chance to play around with the new features and subsequently – launched our Facebook TimelineRead More…

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Short screencast on the new Timeline features for Facebook brand pages

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A quick screencast on the new features in Facebook timeline for brand pages, launched today 29th Feb 2012 – apologies for the sound quality.  Read More…

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Prepare for the Facebook Business Page Timeline

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Facebook and some of it’s most influential advertisers are coming together today at the first FMC (Facebook’s conference for marketers) in New York. It has been predicted that they will announce the launch of the Facebook Timeline for business pages.

*Edit – breaking news about the launch of Timeline for pages can be found below…

When the profile Timeline was launched, there was an early opt-in process where you could prepare you page for the change before Facebook enforced the change across the platform. It is suggested that a similar process will take place for business pages.

With this in mind we have suggested some top tips to ensure you prepare your pages for the up and coming launch of the Timeline…. Read More…

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The Fusing Creativity Blog will offer some great tips and tricks for improving your marketing. If you’d at any point like to ask us a question about marketing, please feel free to email us.

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